On TikTok, #barbiecore content has garnered over 15.4 million views. Across Instagram, Barbie-esque colors and ensembles are popping up everywhere. Influencers and content creators have truly substantiated the recent Barbie phenomenon.
Other products saw rejuvenated interest, such as scrunchies, jumpsuits, and leotards. Sales of coral clothes increased by 32 percent. Following the release of set pictures from Gerwig's Barbie the film, sales of fuchsia and neon clothes on "buy now, pay later" platform Clearpay increased by 44 percent each in the UK. The fascination with Barbiecore has reportedly led to an uptick in related purchases. When the studio's official Twitter account dropped an official sneak peek of Gosling in his Ken get-up, some saw it as a meme opportunity, while others saw it as one more step in an already bubbling craze: Barbiecore.Īnne Hathaway and Ariana DeBose attend the same Valentino show. When Warner Brothers' dropped an official image of Robbie at CinemaCon in April, the buzz began. The most plausible catalyst for this trend is Greta Gerwig's Barbie, the highly anticipated big-screen adaptation set for release in July 2023, starring Margot Robbie as the eponymous character and Ryan Gosling as her counterpart, Ken. Then the details: pink bows, rippling frills, heaps of tulle, flashing sequins, neon tights, and ostentatious pumps. What constitutes the sub-aesthetic? Think pink: shades of watermelon, bubblegum, and kitschy fuchsia. The recent rise of Barbiecore is being well-documented by celebrities, social media, and influencers.
If the trend cycle has anything to say this summer, it's that we're living in a Barbie world.
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